I don't like any of those things, so I try to make it clear that if I want to get Valentine's gifts for people it's because I feel like it, and that if I want to receive cards/gifts/whatever, some other day is just as good. I also don't tend to get romantic gifts just because they are romantic; I might buy silk lingerie for myself just because it happens to be available, but I don't really go in for cut flowers (ethical concerns) or heart-shaped cards. I guess the exception is that I might make special, heart-shaped food sometimes.

I don't have a problem with putting aside some time each year to focus on my feelings for romantic partners any more than I ahve a problem with putting aside some time of year for looking at my goals and aspirations and making resolutions about them; I don't fault anyone else for not doing it, I wouldn't force it on anyone, but it's something that I do. I try not to be too in-your-face about it but I mostly keep it pretty quiet; I've mentioned it in three different posts, yes, but most people mention Christmas more than that.

I don't like feeling like I have to defend myself and my practices and interpretations from all the "Oh, V-day is all commercialised and crap and silly and nonsense and hurtful" people, though. (And no, your post didn't make me feel like that - you are saying what you object to about it, not saying that there are no good things or that nobody should take part even if they want to.)